Maria da Graça Carvalho held a meeting today with a representative from Seldia, the European Direct Selling Association. Seldia is a nonprofit EU trade association that represents direct selling companies (such as Amway, Avon, Mary Kay) vis-à-vis the EU institutions. Because over 80% of the over 4.8 million direct sellers in the EU are women Seldia has been very actively promoting women entrepreneurship.
During the meeting Seldia presented their projects on women entrepreneurship.